The aim of the stand was to promote the Recycle Now campaign with WRAP by showing people how they could recycle more in their homes, to get them excited about new recycled materials and products, and to convey the key message that through recycling “the possibilities are endless”.
The stand created an enormous buzz at the show - attracting audience and the media alike. It became a focal point for conversation about the future of eco homes - what they can and need to deliver to meet our material needs of the future.
